Five years ago, P&G CMO Marc Pritchard called bullshit on the digital supply chain and challenged us to get our house in order. I’ll make it even simpler. Tell the truth. Sell real stuff. Clean up after yourself. Leave the place a little better than how you found it. Create confidence. Now Google and Apple have done us all a favor. They not only locked the door to the digital funhouse; they pretty much burned the place down. What we build now is up to us. I hope we build back better.
We believe that media and technology sales are the economic drivers of the digital innovation we all enjoy. We also know that sales can be a challenging and solitary job. In everything we do, we aim to make every seller who engages with us feel more confident and connected.
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While erstwhile sellers may never actually come out and say "Please don't buy anything from me today," these anti-selling clichés may be the next best -- or worst -- thing.
For teams conditioned to their managers spitting out answers and directives, this approach is going to feel strange at first. The VIP manager is forcing strategic thinking and deeper context into decision making that’s too often situational, transactional and unscalable. VIP management will slow down the moments while simultaneously speeding up the growth of your team.
I plan to incorporate immediately into decks that I am working on for screen sharing calls with brands.
Want to sincerely thank you for today's screen-to-screen selling session. In the current environment these (screen-to-screen sales calls) are difficult… it was great to get your perspective.
Great tips for how to convey emotion, empathy and connection while using screen to screen.
Thank you! I took copious notes watching how you drew the questions out of the sellers and had them help one another. That experience will be invaluable as we guide them through the process over the coming weeks and months, and help them learn from each other. I am forever grateful for all I've learned from you over the years!
It was great to engage with other teammates across the country and dive into a new selling style and skill set together! These exercises are keeping us close and moral high!