Those who've read my paper and subsequent posts on "The Oreo Doctrine" will recall that it breaks the digital advertising and marketing business down into two distinct paths: Transaction and Marketecture. I got a lot of great comments from both sellers and agency professionals who told me the concept made a big difference in their careers.
Then along came Gene DeLibero, who took it to a new level. If you look on Gene's card, he appears to be the first one to actually claim the title "Marketect." Love it, love it, love it!