Dwight Eisenhower is said to have remarked that "...battle plans are all well and good, right up to the point where someone starts shooting at you." The implicit warning was to not get too attached to your carefully crafted vision for how things are going to go: because you're almost certainly going to have to improvise and adjust once it all starts to hit the fan. As I read recently, Ike's once heretical concept has become a pillar of military theory: "Commander's Intent." The focus is now on training the battlefield leader and his troops to expect anarchy, confusion and dysfunction. Today West Point emphasizes improvisation, adjustment and real time decision making... but always tied to a unifying leadership vision - the Commander's Intent - that says "we're taking that hill over there."
The Drift is proudly underwritten this week by Madrona Solutions Group. Make Salesforce.com the one place a media sales professional can go to get all the information they need to do their job. Madrona optimizes Salesforce.com for Media organizations. Contact us to learn more.
In today's fast-paced, asymmetrical sales environment - and particularly in our world of digital media and marketing - we need to start letting go of dated models and theory. Presentation skills and negotiation may be going the way of the big gun naval battle and the cavalry charge. The successful manager is training her team around sales innovation: setting an engaging environment, provoking discussion, listening curiously, adapting on the fly.
As Ike also said, "Plans are useless, but planning is indispensable." It's no longer about planning presentations. It's planning how to present. So put away your books of complex theory and your 40 slide PowerPoints. Your interaction with the customer is never going to align with the picture you've painted in your mind. The best sellers and managers not only get this point, they build their strategies around it.
Subscribe to The Drift
Receive weekly perspective and actionable insights for digital sellers sent every Wednesday.