Don't Be Everywhere.

I'm reading with some interest about Google's latest idea. It's their just-sort-of-but-not-really-announced plan to replace the cookie with Google's own unique web identifier. I don't want to be presumptuous, but I think I speak for the entire industry and for all current and future web users when I say, "Thank God! We needs us some more Google!"

After reading this post on your (Google) Chrome browser, you may follow a link out onto another site where you're about 80% likely to have an ad served to you by (Google) DoubleClick. The publisher of that site may have decided to make that ad space available through the sell-side platform technology of (Google) AdMeld, now part of the DoubleClick (Google) AdX exchange, where an auction will take place among parties interested in sending that ad to you based your (Google) search history and your past web usage (see "Google Chrome.") Those interested parties might make their bids via the (Google) Invite Media demand-side platform. There's no (Google) self-driving car yet, but where you intend to go will be pretty clear based on what you typed into (Google) Maps and what houses you scope out on (Google) Street View. Except maybe if that someplace was a restaurant; you'd look that up via the (Google) Zagat Guide.

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You may be a little bummed that your personal medical records can no longer be stored with Google Health, which was shut down last year because Google just couldn't get "...widespread adoption in the daily health routines of millions of people." You might try to answer some of those nagging health care questions by looking at a helpful informational video on (Google) YouTube, easily accessed on-the-go via your (Google) Android-enabled smart phone. It seems only natural to me that we'd all start using the Google cookie (the Snickergoogle?) at this point. I mean, at least until we're all wearing GoogleGlass and the company can simply see through our eyes.

Now, of course, Google is aiming to cure death. I, for one, really appreciate Google keeping me from dying. But, hey, it's in their best interest too. They're not done monetizing me.