Epiphany!
"The definition of insanity is doing the same thing over and over and over and over again, but expecting a different result. " ~ Albert Einstein At the recent iMedia Summit in Scottsdale, I helped moderate…
"The definition of insanity is doing the same thing over and over and over and over again, but expecting a different result. " ~ Albert Einstein At the recent iMedia Summit in Scottsdale, I helped moderate…
This is the final installment in our four-part response to Jack Myers' "20 Questions for the Online Advertising Industry."Jack's questions, in the order they were offered, followed by our answers. 16.…
On Tuesday, "The Drift" kicked off a special four-part edition aimed at answering columnist Jack Myers' ( http://www.jackmyers.com) "20 Questions for the Online Advertising Industry," which was published…
Yesterday, "The Drift" kicked off a special four-part edition aimed at answering columnist Jack Myers' "20 Questions for the Online Advertising Industry," which was published back on March 21st. Today…
The eponymous Jack Myers Report is a must-read in the traditional media world, and increasingly for those of us in the online realm. In addition to his daily e-mail and subscriber fax report, Jack is well…
Appearing in my in-box within minutes of each other, two bits of news and analysis brought home the sad paradox that is online advertising today. The first was a release from comScore Media Metrix that…
Just last week, The New York Times pronounced a new strategic era in the execution of web advertising. In a piece called Marketers Shift Tactics on Web Ads, (http://www.nytimes.com/2003/02/11/business/media/11ADCO.html?th)…