Free Trade, Nationalism and Empire
The more I get to know about the web, the more it looks like the world. Take for instance the attitudes of media owners, ad networks and enabling technologies, which in the end starts to sound an awful…
The more I get to know about the web, the more it looks like the world. Take for instance the attitudes of media owners, ad networks and enabling technologies, which in the end starts to sound an awful…
When I started in the advertising business 29 years ago, my boss at the agency (yes, I worked at an ad agency) sent me to ride on the back of a beer truck and deliver kegs to restaurants for our client…
I've long been in favor of the IAB taking a more muscular and vocal position in the online privacy debate. Given the blink-of-an-eye in which Congress gave life to the National Do Not Call Registry ("...Telesales…
Today marks the soft launch of the web's oldest brand new blog, The Drift. I've written and published The Drift since March 2001 as an e-mail newsletter, and have now recreated it as an influential and…
The common flea is apparently quite a jumper. The little guys travel by leaping from one surface or host to another, often reaching pretty significant heights. That is, until they are confined to a…
Picture a rather odd and cumbersome looking bird demurely dragging a mottled clump of tail feather through the dust as it crosses your path. This metaphorical bird represents the present and future…
Two years ago I gave speeches at CIMA and iMedia events on something I called "The Oreo Doctrine," a model for understanding the distinctions and divisions in the world of online advertising and marketing.…
Maybe I'm late to the game, but I've been fact-finding and mulling over many questions related to social media and social networking over the past weeks. I've also followed the truly silly media debates…
Picking up on the theme from the March 13th edition of The Drift, I continue here in "Profiling the New Seller;" that is, describing the very new skill sets and orientations of tomorrow's digital and…
This week's Drift was to have been part three of our series on "Fusion Selling" but that will have to wait. I mean, the world doesn't implode every week, ya know? Turns out Bob Garfield, the information…
Last week I wrote about "Fusion Selling" - a fresh approach to digital sales that can make order and opportunity out of the depth and chaos that is today's digital media toolbox. Today I'll continue…
A good friend asked me yesterday what I thought the next big thing in web advertising would be. I had one of those moments where you just start speaking to the question at the same time you're thinking…