The Networks' Moment.
Earlier this week I stumbled on a podcast I did with Susan Bratton for her "Dishy Mix" program in 2008. One of the subjects we discussed was what I called "the Network Effect:" how the emergence and proliferation…
Earlier this week I stumbled on a podcast I did with Susan Bratton for her "Dishy Mix" program in 2008. One of the subjects we discussed was what I called "the Network Effect:" how the emergence and proliferation…
This week's Drift is a day late. I'm sorry about that, but I promise there's a great story! I spent Monday and Tuesday at ad:tech San Francisco where I saw many old friends, led a really compelling discussion…
Does Facebook have an operational nuclear weapon yet? What do the analysts think Google's leadership change will mean to its foreign policy? Is Twitter a destabilizing influence on world peace? Sure these…
It's not always clear where the idea for one of these posts will come from. Today's came to me while I was listening to ESPN Sports Radio - "The Herd" with Colin Cowherd - in which the hot topic was "contraction"…
So I heard this story the other day.... Sales VP and a rep walk into an agency, ready to take the planning team out for lunch. They're hoping to get to know these folks a little better and improve their…
When we convene the Spring 2011 Seller Forum tomorrow morning in New York, we'll be joined by 50 top digital sales leaders all seeking clarity and context for the very important decisions they make every…
As I've talked over the past year with marketers, agency leaders, holding company executives and ad technology players, I've wondered if we're all actually pulling in the same direction...or if we all…
What to offer instead? For starters, your point of view on the customer's situation. You'd be amazed how refreshing -- and welcome -- it can be to hear "We've done some research and this is how your situation seems to us...." If I'm a marketer today, I've got a headcount problem and a braincount crisis. I simply do not have enough smart people thinking about solving my business problems. Even if you're not completely accurate in your description of my issues, I like your ambition and orientation. At very least, I want to hear more.
Widely acclaimed as the best series finale in television history, the last episode of "Newhart" had Bob waking up in bed next to his wife. That is, Suzanne Pleshette, his wife from his first sitcom, which…
Consider the plight of media agency executive today: The holding company that owns the place is hell-bent on replacing your team with an automated trading desk. Your clients (when they're not taking dinners…
Since the first news alert hit my in-box on Monday morning I've been trying to decide how I feel about the acquisition of Huffington Post by AOL. I've come down squarely on undecided: there are at least…
This week the business and marketing trade press started telling us about the 30-second spots that will run during this Sunday's Super Bowl game. On Monday, they'll start briefing us on the "winners and…