The Horse's Mouth.
Having topped the last two Drifts with Bigfoot and the Loch Ness Monster, respectively, I feel well prepared to explore yet another elusive, almost mythical creature. Sightings are rare and fleeting and…
Having topped the last two Drifts with Bigfoot and the Loch Ness Monster, respectively, I feel well prepared to explore yet another elusive, almost mythical creature. Sightings are rare and fleeting and…
OK, so last week's post ("The Myth of Digital Measurement") proved two things beyond any doubt: (1) people who care about digital measurement apparently read The Drift, and (2) many of them didn't care…
Every time that some new aspect of digital media/marketing gets hot, the measurement crew rolls onto the scene and tells us how they're going to make order of the whole thing. Lately my Twitter feed and…
I didn't make up the phrase "Media with Benefits:" I heard it used by a media agency leader yesterday in a closed-door meeting I was hosting. (Since it was said in that context, I'll let the originator…
Industry conference season now seems to stretch roughly from Martin Luther King's Birthday to Winter Solstice, and there seems to be a new entrant (or four) vying for our time and attention every month.…
Maybe it's just me, but it sure feels like we've gone through the looking glass when it comes to online audience segmentation and targeting. We've gotten to the point of buying and selling futures on ad…
A few weeks back, Ad Age asked its online readers a provocative question: "Do you think 'agency' is a dirty word?" In its "Agency Issue" published the same week, one headline asked "When Did 'Agency' Become…
I've had the pieces of this blog post written on scraps of paper over the past month. But Mike Shields' post in Digiday this week ("The Trouble With Trading Desks") inspired me to pull them all together.…
My Monday morning keynote at the IAB Networks & Exchanges event was supposed to bring clarity to the opaque and byzantine automated marketplace that seems to be forever dawning around us. I think this…
One of the best definitions I've heard for the term "brand" is "the premium a customer will pay for a product over its generic alternative." Simple, straightforward, measurable. If we apply this standard…
I'll be offering the keynote remarks at the IAB Networks & Exchanges Marketplace on May 16th, and I have to say I'm pretty jacked up about it. But then, I'm also a guy who can obsess for 3 hours with a…
It's getting to be a familiar script. For decades an entire society, its economy and its future remains under the thumb of an authoritarian system. The regime limits choice, promising instead stability…