January 3rd Still Belongs to You.
The following piece has appeared twice previously in The Drift. The ideas contained here represent the most solid and actionable advice I can offer about how to get your New Year off to a great start.…
The following piece has appeared twice previously in The Drift. The ideas contained here represent the most solid and actionable advice I can offer about how to get your New Year off to a great start.…
The following is a reposting of The Drift written way back in June of 2003. I'd love to hear comments on how well you all feel these ideas hold up more than eight years later. While there's nobody more…
Recently I was forwarded a link to Peter Horan's outstanding Digiday Post, "In the Digital Age, Everyone Still Needs 'a Guy.'" Peter's premise is that in spite of all our fancy technology, "...there is…
I'm reading the conference agenda and I'm pretty engaged by the topics. "Interactive Brand Building: Where Next?"... "Rethinking the Rules: Managing Buyer-Seller Interaction"... "Common Currency: Developing…
It's a short week at the close of a busy, hectic year. It's also the time when many of us take our last breath before the sprint to make Q4 numbers while simultaneously shopping for the holidays. So during…
We often hear the online advertising and marketing world described as an ecosystem. For digital sellers, it's far more instructive to visualize it as two very distinct ecosystems: The Rain Forest and the…
Tomorrow I'll be at ad:tech in New York, where for the second time I'll be leading a discussion about "The New Power Brokers: How Google, Facebook, Apple and Amazon Are Changing the Game, and How Brands…
The idea of tending your personal brand may seem second nature to some, self-involved to others. But your brand isn't something that just comes together through good intention, nor is it something you can live without in this day and age. For starters, our business world is attention-starved and unforgiving. To get anything done in the digital world you need to connect with and influence a small village of decision makers and supporting players, all of whom are distracted, somewhat cynical and quite able to hide behind voice mail, out-of-office messages and other sentries. Your brand -- the perceived value that's attached to your name -- will likely make the difference in you breaking through at all.
If you've ever questioned whether or not God had a sense of humor, the answer is in: Oh yes, he absolutely does. Because today, October 27th, 2011, the 17th anniversary of the first ads on the web, something…
A good friend in the industry recently sent me "Selling is Not About Relationships," a Harvard Business Review blog post by Matthew Dixon and Brent Adamson. If the subversively counter-intuitive headline…
Preparing for my keynote at Thursday's PubMatic AdRevenue4 conference, it occurred to me that far too many publishers don't have a revenue strategy: most have two. And that's something that's just got…
Last month in this space I called out agencies for neglecting their own brand identities and enabling an era of faceless commoditization. Today I'll turn that same lens onto sales organizations. Because…