Better Choices.
Pssst... Hey... Cookies are going away. Pass it on... OK, so maybe this has been the longest goodbye since BREXIT. But now, given the announcement by Google that Cookies will be made obsolete on the Chrome…
Pssst... Hey... Cookies are going away. Pass it on... OK, so maybe this has been the longest goodbye since BREXIT. But now, given the announcement by Google that Cookies will be made obsolete on the Chrome…
Because we can all use a laugh, I'm re-sharing one of the most popular Drifts I've ever posted. Feel free to add your own examples of "Things No Customer Has Ever Said." And have a great day. "I just wish…
I decided to give myself a New Year's gift: the control of my days and bigger measures of satisfaction, productivity and closure. And in this first Drift of 2020, I'm sharing it with you. I'm calling the…
Ever wonder what mediocrity sounds like? It has the sound of the self-imposed limitation. It's the stillness of the question that goes unasked, the hypothesis never tested. They'll never pay that price.…
Code. It's the Swiss army knife of words. It can be the hidden formula behind computing, the combination to unlock a secure setting, a body of law, the rules by which something is built, or a highly personal…
As noted by the title of this post, today is Giving Tuesday -- the nobler offspring of Black Friday and Cyber Monday. Among the many worthy options that will reach your inbox today, I hope you'll consider…
This is traditionally the time one would write a post that details all the things he's grateful for. This is not that post. The concept of gratitude deserves more than that. In recent months I've gotten…
Occasionally someone asks about the origin of our company name - Upstream. I could go on about its deeper meanings, spiritual implications and more. But for purposes of today's post, there's a simpler…
The world has already changed. The scientists have invented, the consumers have decided, the marketers are voting with their checkbooks. It's only us - those who sell and buy advertising - who cling to…
The good news: if you're selling digital advertising and marketing services today, you are in a position to make both a huge difference and a very good living. The bad news: it's a hell of a lot of work. In…
As we began the second quarter-century of digital marketing on Monday, I'm choosing to republish an essay I was invited to write for the University of Florida's "Captivate" program 5 years ago. Only the…
Today's Seller Forum in New York coincides with the 25th anniversary of web advertising. During the event, I'll be interviewing Blackbird CEO Ross Martin who consults with major brands and media companies…