The Dougorithm, Two Years Later.
The other day I was asked about a recent speech I'd given in which I parodied the state of the ad-tech ecosystem. In the speech (at an IAB Networks and Exchanges event) I tossed out a faux-algorithm which…
The other day I was asked about a recent speech I'd given in which I parodied the state of the ad-tech ecosystem. In the speech (at an IAB Networks and Exchanges event) I tossed out a faux-algorithm which…
Inside every human - every one of your customers - there's a five-year-old, complete with all the fidgetiness, self-involvement and impatience. Preparing to speak to that primal creature means getting to the important stuff really fast, connecting emotionally, and being clear.
Recent industry rumblings describe widespread confusion about the many ad technology players crowding the landscape today. More ominously, we're hearing about the bloodbath-to-come when consolidation strikes…
Since it's my birthday and the 4th of July this week, I'm invoking blogger's privilege, raiding the archives, and republishing this still-relevant, evergreen post from February 2007. Wishing you all a…
Last week's "MadMen" season finale featured some of the best one-liners of the year. (My personal favorite came from Roger Sterling - of course: "You know what they say about Detroit. It's all fun and…
I labored over this edition of The Drift for a couple of days trying to wrestle a couple of distinct stories and ideas into a common theme. Even now I'm not sure how I did. You be the judges and add your…
What if you walked into an internet conference and instead ended up on the set of World War Z dodging zombies and feeling the world you've known slip away forever? OK, so that's maybe just a little over…
Continuing to act as the Wikileaks of the online advertising world (channeling the anonymous insider voices of agencies, sellers, tech folks and more) Digiday asked yesterday if agencies have a "27-year-old…
Raise your hand if you remembered the big birthday last month? No, it wasn't anybody in the royal family or any of the Kardashians. (Were any of them actually born or simply the result of a script development…
As I've suggested in a previous Drift, impose a triage evaluation process on the RFPs your team receives. Politely decline to participate on those where you had little to no advance notice and whose pricing or appropriateness to your company are spurious. Respond fully and creatively to big dollar plans that seem clearly written with your property in mind. And for group three - those in the middle - qualify, qualify, qualify.
Loved seeing my friend Kirk McDonald's provocative advice to the class of 2013 this week in The Wall Street Journal ("Sorry College Grads: I Probably Won't Hire You." ) Not since Baz Luhrmann told the…
In discussions with several sellers over the past weeks, I've ended up talking with them about the very real strategic value of empathy -- of crossing the line and working in the customer's best interests.…