Flash Nerds.
Michael Lewis's new book "Flash Boys: A Wall Street Revolt" tells the true (and, unfortunately, legal) story of Wall Street technology companies who discovered ways to see demand milliseconds before others…
Michael Lewis's new book "Flash Boys: A Wall Street Revolt" tells the true (and, unfortunately, legal) story of Wall Street technology companies who discovered ways to see demand milliseconds before others…
Agency business veteran Mike Drexler said a mouthful in his column on MediaBizBloggers.com recently. In just a few hundred words, Mike encapsulates many of the trends and issues that are "Turning the Advertising…
I'm on a short vacation this week, so I'm queuing up one of the most popular posts of 2013. Enjoy. The next time you're preparing for a meeting with a prospective customer (polishing the slides, queuing…
Since The Drift is primarily aimed at the sell side of our industry, I tend not to get very many comments from ad agency execs. But I'm hoping what I write today will ring true with agency leaders and…
Here's an exercise you can do with your team that will start to immediately improve the situation. As your sellers prepare to go on their next sales calls, ask Exactly what are we asking this customer to do? and What's the specific price tag or estimate you're going to give them? Now sit down across from your seller and role play: have them ask you for the order in the exact words they would use with the client. Is this going to be an uncomfortable moment? Absolutely. But if they can't say the words to you, they damn sure can't say them to the customer. Comfortable, inconclusive meetings are a luxury you can no longer afford. Ask your sellers the hard questions today so they can start asking your buyers hard questions tomorrow
April Fools day had always been such a kick. A little fun and whimsy to break up the late winter gloom. But now, today, it's just another day. No fun and brightness, just more gloom. You see, today, April…
Back on February 10th I wrote a post from the floor of the IAB Annual Leadership Meeting all about "The F Word." That F Word, of course, being "Fraud." Seemingly out of nowhere, the topic came to dominate…
Seek Beliefs and Core Values: The best hires and most-durable employee relationships are always built on the overlap between what a candidate believes and what the company stands for. But we learn very little about what our candidates truly believe because we don't ask.
Now that I've got your attention, let me call out the four letter word that divides us, pollutes our business relationships and stymies our strategic thinking. While it may seem innocuous at first, in…
Today, March 4th, is very special. As my friend Cecilia Lang of the Washington Post reminded me, it's the only day of the year that's actually a command - March Forth! - which I now like to interpret as…
In late 1995, Yahoo! had just been born and mobile phones had recently shed their pull out antennas. I'd been selling digital ads for just over a year at that point and was being courted by a small MIT…
Wenda has been my client, collaborator and friend for nearly 20 years, and is one of the most connected and influential people in the world of digital media, marketing and technology. As President and…