Liza McCabe

Liza facilitates the day-to-day business operations of Upstream while providing logistical support for training workshops and the planning and execution of the tri-yearly Seller Forum events in New York City. Liza comes from a background in marketing and advertising, with an emphasis on design and communication from roles such as marketing specialist and brand manager. Liza assists in marketing efforts, such as social media management and email distribution.

Liza holds a Bachelor of Arts degree in Design & Digital Media from Champlain College in Burlington, Vermont, and is currently pursuing her MBA from Norwich University. A native Vermonter and outdoor enthusiast, Liza spends her free time hiking and exploring the Green Mountains with her husband Patrick, and their beloved mutt, Summit.