Team Workshops

After more than two decades of leading the industry’s most thoughtful, provocative, in-person workshops, Upstream Group has now reinvented the form. We’ve committed our business 100% to crafting thoughtful, well-prepared, interactive workshops via screen-share/video-conference platforms. All programs are developed, customized and shared with your team by Upstream Founder and CEO, Doug Weaver.

Contact Us and we’ll set up a call to discuss the right blend of our offerings for your team.

LEADING WITH NEEDS: Our Foundational Training Series, Delivered Across Five Separate Workshops
It’s more critical than ever to think, plan, speak and act intentionally with our customers. For more than a dozen years we’ve taught digital sellers go beyond transaction and RFPs and translate the value of their offerings to clients and agency leaders. From discovery to closing, we teach a specific structure that helps sellers prepare and execute thoughtful, collaborative, intimate meetings with the people who can really impact decisions. The following courses are designed as a five-part series:

  1. EXAMINATION & DIAGNOSIS
  2. EFFECTIVE OUTREACH & FOLLOW UP
  3. PRESCRIBING SOLUTIONS
  4. CLOSING & EVIDENCE GATHERING
  5. PATTERNS & PROCESS OF NEGOTIATION

SKILL WORKSHOPS: Addressing Tactical Sales Behaviors & Patterns
Sometimes your team needs very specific support around a given sales function. While they are addressed as part of our core Leading With Needs program, we also offer remote, stand-alone workshops on:

  • EFFECTIVE PREPARATION
  • EFFECTIVE OUTREACH & FOLLOW UP
  • COLLABORATIVE PRESENTATION
  • CLOSING & EVIDENCE GATHERING
  • PATTERNS & PROCESS OF NEGOTIATION

SCREEN-TO-SCREEN SELLING: Remote Learning about Remote Sales

The world got a crash-course in screen-based meetings, and they’ll continue to be the new normal. Adapting to these new channels means acknowledging their limitations (slide counts and physical presence) and optimizing their strengths (a new level of intimacy and connection and new tools within the platforms). We’ve developed Screen-to-Screen Selling as a stand-alone workshop to help reps excel at both managing the screen experience – technically and strategically – and running the flow and interaction of both group and individual video-conference meetings.