Part Three: A New Gear
“ON THE ROAD: Marketing Navigation in a World of Perpetual Change.”
Wednesday, October 23, 2019
Reuters Building, 3 Times Square, New York, NY
In our first two Forums of 2019 we focused on “Departure” – the practices and ideas we leave behind as we begin a new kind of journey – and “Acceleration” – which challenged our thinking about the pace of change and creating our own new momentum. Now in our final event of 2019 we serve up “A New Gear,” a fresh look at the foundational approach to digital marketing and advertising sales. That this event is taking place on the 25th anniversary of the first web advertising is more than appropriate.
During the first two decades of our business, much of its leadership descended from the traditional advertising, publishing, broadcast and agency worlds. We brought with us the models and language and metrics that we knew – CPMs, impressions, upfronts, ad effectiveness scores and more. Certainly we’ve radically iterated and added to those ideas, yet without fully replacing them. But now we are at a point of generational change: those starting to lead today’s business came of age in the new world. How might they now reimagine and reinvent the industry? And what are the practical implications of those changes on the business we are doing right now?
In this provocative, one-of-a-kind program we’ll be gathering fresh new ideas and models that set the table for today’s digital sales leader. In our unique, peer-to-peer environment, you’ll hear compelling speakers and interviews; take part in meaningful small group discussions; get a first hand look at the data and business practices that matter most; and enjoy a day of fundamental reframing and reinvention that’s been created just for you.
As always at Seller Forum, seating is limited and only for qualified digital media sales leaders. We hope you’ll be there. An entirely new gear awaits you.