Yes You Can!
Turn Down the Noise, Turn Up the Business


Seller Forum an Upstream Group Event logo

Wednesday, October 11th, 2017 Hearst Tower, 300 West 57th Street

Overview  |  Agenda  Speakers  | Participating Companies  |  Networking Reception | Get Invited

Facebook logoPrincipal Sponsor

PubMatic logoDinner Sponsor

comScore logoEntertainment Sponsor

Salesforce DML logoLuncheon Sponsor

October 2017 Seller Forum Overview

The familiar script tells us that consolidation, bureaucracy and technical issues are choking off opportunity for publishers.  But it’s time to flip that script.  It’s time to quiet the distraction and shut down the feeling of powerlessness that seems to feed on itself.  It’s time to focus on the actionable, everyday strategies and disruptively innovative ideas that will help you and your team default to action.

The opportunities are there:  new budgets to be discovered, new non-traditional partnerships and coalitions to be formed, new reasons to make proactive sales calls.  Can you as a publisher solve nettlesome marketing problems for major brands?  Can you become a driver of profit and margin for the agencies you call on?  Can you become a vital, everyday strategic resource to your customers?  Yes, you can.

The Fall Seller Forum will focus on how we can all create new wealth and new opportunity.  Through provocative discussions and incisive expert advice, we’ll empower you and your team to break free of polarizing/paralyzing industry narratives and start living your better life today.  On October 11th, together, we figure this out…we commit…we act.

It’s a day you can only have at Seller Forum.  We hope you’ll be part of it.

View Agenda

10:30 am – 5:00 pm at Hearst Tower. Seating is Limited.

Get Your Invite

Our Speakers

Dan Aversano
Senior Vice President of Ad Innovation and Programmatic Solutions, Turner Ad Sales

Dan and his team lead development of next generation ad capabilities, notably around audience targeting and advanced TV solutions, as a part of the company’s Turner Ignite division. Ignite’s capabilities AudienceNOW and TargetingNOW have been executed with dozens of partners and are delivering incredible results featuring stronger KPI delivery for their brands.

He was honored as one of Broadcasting & Cable’s Next Wave of Leaders in 2017; his team was also honored by TV of Tomorrow in 2016 for “Achievement for Advanced Advertising” and by ANA in 2016 for outstanding achievement in Analytics Science.

Sarah Baehr
EVP, Managing Partner, Digital, Horizon

Sarah leads Horizon’s digital activation team, facilitating strategic partnerships and processes, both across the media marketplace & with key internal stakeholders. She is media industry veteran with 20+ years’ experience. Prior to Horizon, she was EVP, Managing Director, Digital at Carat where she drove best practices and integration across all media channels.

She has received numerous industry accolades – Min Sweet 16 designation in 2011, Advertising Women of New York’s Working Mother of the Year in 2012, AdAge’s Top Digital Hires list in 2013, & a 212 NYC Thought Leadership Award. She graduated from USC in Los Angeles with Bachelor’s Degrees in English & American Literature and International Relations and currently lives in New York City.

Gabe Bevilacqua
Senior Vice President of Product Management, Advanced Advertising, Viacom

As SVP, Product Management for Advanced Advertising, Gabe leads the group responsible for ad product innovation and advanced analytics across all screens and platforms, leveraging a diverse team of data scientists, researchers, engineers and product managers at Viacom.

Previously Bevilacqua was Chief Operating Officer at Rallyverse, a content marketing platform he co-founded. He spent six years at Microsoft and was most recently Director, Advertiser Tools Business Group for Atlas Advertiser Suite. He’s also held positions as Global Brand Manager for Guinness World Records and business development roles at Urbanfetch and Cductive. Gabe graduated from Princeton University and holds an MBA from Columbia Business School.

Keith A. Grossman
Global Chief Revenue Officer, Bloomberg Media Group

Keith is Global Chief Revenue Officer for Bloomberg Media Group, Bloomberg L.P.’s global multi-platform media organization comprising web, mobile, television, digital video, radio, print and live event platforms. Since joining in 2014, Keith has coordinated advertising sales for a new suite of digital assets and worked to align Bloomberg’s content offerings to global business, targeting new consumers.

Previously, Keith was Associate Publisher, WIRED and Ars Technica, where he led the creation of Ars Technica’s ‘The Accelerator,’ a platform that predicts when content will go viral and allows advertisers to take advantage of the traffic.

Noah Levine
Senior Vice President, Advertising Data & Technology Solutions, Fox Networks Group

Noah is Senior Vice President, Advertising Data & Technology Solutions at Fox Networks Group, where he manages advertising data and technology strategy for FOX, FX, FOX Sports and National Geographic. Noah has extensive experience in video ad serving, programmatic, ad execution and audience data activation across linear and digital devices.

Before joining Fox, Noah lead the global product, partnership and go to market strategy for Adobe’s next generation IP television advertising technology offerings. At Adobe, Noah worked with TV programmers and operators, helping them capitalize on new opportunities created by the shift to internet distributed TV.

Helen Lin
President, Digital, Publicis Media Exchange

A catalyst of innovation, a pioneer of programmatic, and fierce believer in diversity and inclusion, Helen Lin is President, Digital and Global Partnerships for Publicis Media Exchange. With over 20 years of experience in digital media and marketing, Helen now manages the digital investment and upfront negotiations on behalf of the entire Publicis Media network, representing the group in industry leading initiatives.

Helen’s vision, collaboration and leadership has led to widespread industry recognition, including by being named a 2016 Cynopsis Top Women in Digital honoree and a 2016 Adweek Media All-Star. In 2017, Helen was appointed Digital chair for the American Advertising Federation (AAF).

Sylvie Schnaier
Director, Creative Agency and Content Partnerships, Johnson and Johnson

Integrated marketing leader with 17+ years’ experience driving digital transformation through advertising, marketing and business operations. Creative problem solver focused on addressing global business challenges leveraging agency, media and content partners. Emphasis on brand communication and digital strategy, agency planning & process development and transforming relationships into thriving partnerships.

A passionate, dynamic team leader with the ability to create and operationalize large global programs, recognized for thought leadership, collaboration and driving towards unique solutions. Prior to her 7 years at J&J, Sylvie worked at several agencies across the CPG vertical at J3, Universal McCann, Beyond Interactive and DDB.

Companies Already Registered for October 2017 Seller Forum:

Networking Cocktails, Hors d’oeuvres and Buffet

We’ll close out the October 11th Forum with a casually elegant cocktail, hors d’oeuvres and networking event at LandMarc, overlooking Columbus Circle. Because the great conversation doesn’t end at 5.

End your great day at our popular Forum Networking Dinner, from 5:30 – 7:30 pm.

Time Warner Center | 10 Columbus Circle | 3rd Floor | New York, NY

Don’t miss the opportunity to form new friendships and business relationships, or to just catch up with old friends. You’ll enjoy great food and cocktails and imaginative entertainment.

Facebook logoPrincipal Sponsor

PubMatic logoDinner Sponsor

comScore logoEntertainment Sponsor

Salesforce DML logoLuncheon Sponsor

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