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THE NEW CODE

Embracing Values. Achieving Balance. Mastering Change.

CONTACT US TO RESERVE YOUR SEATS

Wed. March 18 | Reuters, 3 Times Square, NYC | 10:30 am – 6:30 pm

Proudly Sponsored by

25 years of accelerating change and an infinity of tactical decisions have left digital sales leaders wanting more. A deeper sense of balance…a foundation for better strategies and decisions… a sense of belonging on which they can build outstanding teams and businesses.

The 2020 Seller Forum Series aims to answer this call. Together with our customers, attendees, speakers and underwriters, we devote this years’ Forums to crafting THE NEW CODE and applying it to hiring, sales strategy, use of technology, customer care and personal growth.

For our community of qualified digital sales leaders it’s the start of a new way of thinking, leading and being. It’s the Code for mastering change over the next quarter… and the next quarter century.

The Seller Forum runs from 10:30 a.m. to 5:00 p.m. and is immediately followed by a casually elegant networking and cocktail reception for attendees and speakers from 5:00 – 6:30 p.m.

Speaker Megan

Megan
Pagliuca

Chief Data & Media Officer
Hearts & Science
Speaker Lung

Lung
Huang

Head of Growth Solutions, Kinship
Mars Petcare
Speaker Geoff

Geoff
Ramsey

CCO & Co-Founder
eMarketer
Speaker Natasha

Natasha
Bowman

President & Founder
Performance ReNEW
Speaker Nick

Nick
Pappas

Chief Executive Officer
SwellShark
Speaker Alysia

Alysia
Borsa

EVP/Chief Business & Data Officer
Meredith Corporation
Speaker Todd

Todd
Haskell

SVP/Chief Marketing Officer
Hearst Magazines
Speaker Jeremy

Jeremy
Hlavacek

Head of Revenue
IBM Watson Advertising

Working Agenda

10:35 – 11:10
Crazy Little Thing Called Trust: eMarketer’s Geoff Ramsey on the #1 Issue of Our Time
With Special Guest Geoff Ramsey, CCO & Co-Founder, eMarketer

As our industry works though its self-prescribed identity crisis, no single topic is more important than trust: the trust of marketers, of consumers, in measurement and the soundness of our markets. In this highly energetic opener, an industry pioneer cuts to the heart of the matter to set the agenda for publishers and sellers to thrive in a world seeking authenticity and connection.

Change isn’t polite and it often shows up early. Sometime in the coming months we’ll all need to sell our teams on a new destination, new positioning or a whole new way of going to market. In one of our patented small group breakouts, we’ll examine real world strategies and obstacles to change management at the team level.

11:45 – 12:30
The Intentional Publisher: Taking Control in the Post-Cookie, First-Party Relationship Era
With Special Guests: Alysia Borsa, EVP/Chief Business & Data Officer, Meredith Corporation; Todd Haskell, EVP/Chief Marketing Officer, Hearst Magazines; Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising

Google’s sunsetting of the cookie follows the Marc Pritchard call-out, GDPR, Cambridge Analytica and CCPA. If this all portends a return to authenticity and first-party relationships, how will publishers seize that moment? Top publishers and sales leaders weigh in on strategies and implications.

12:35 – 1:15
Networking Lunch


1:20 – 1:50
First Party Media: The Insights-Driven Approach at SwellShark
With Special Guest Nick Pappas, Chief Executive Officer, SwellShark

Innovation rarely flows top-down: it often comes from the edge. In this highly-focused interactive interview, we’ll learn how one of today’s hottest media shops is using a first-party data approach to inform media buying -- and what they expect and promise to sales partners.

As always, Seller Forum attendees are the first to learn how confident their peers are about the coming quarter, what it costs to put a senior AE on the street, and how many publishers are posting positive numbers and making goal. When it comes to these insights, being late is being wrong.

2:05 – 2:40
The Culture of Us: Beyond Diversity & Inclusion to Building Powerful Bonds & Teams
With Special Guest Natasha Bowman, President & Founder, Performance ReNEW

Too often, culture and team building can seem like a zero-sum game of minimizing damage and following rules. But what does it look like when a culture really learns to celebrate the overlap of generations, gender, experience and identity? Author, consultant and TEDx speaker Natasha Bowman of Performance ReNEW will take us to a whole new place.

2:45 – 3:15
Elemental Leadership: Values Management, Catalytic Change, Every Day
Presented by Doug Weaver, CEO, Upstream Group

Over the past two decades Doug Weaver, Upstream Group CEO, has worked with hundreds of digital sales leaders across five distinct eras of the business. And only one thing abides: those who build values-based cultures always emerge and thrive. It’s not luck: it’s a process. Learn it here.

3:45 – 4:45
A More Sustainable Mousetrap: The Seller Forum Marketer/Agency Town Hall
With Special Guests Lung Huang, Head of Growth Solutions, Kinship at Mars Petcare and Megan Pagliuca, Chief Data & Media Officer, Hearts & Science

Generational, social and legal change is in the air, and we smell opportunity. Will marketers and agency leaders embrace new definitions of value? How do they think about the sustainability of the digital ad marketplace? What will drive the marketing and partnership decisions of the ‘20s? Top leaders weigh in as we close with our wide-open Seller Forum Town Hall.

We end our day with a seamless transition to our casually elegant networking reception, high-atop Times Square. Great conversations, imaginative entertainment, libations and great food. It’s all about the people.

Participating Companies

Vevo Hearst Hulu true[X] Intersection BuzzFeed Spotify NBC Reuters The Washington Post Quibi Hearst Autos Discovery ALC IBM Watson Advertising NPR Samsung Ads EMX Digital Yieldmo Experian GroundTruth Tremor Video Twitch Verizon Media inMarket Daily Mail GENIUS Twitter Amazon intent Fox News

CONTACT US TO RESERVE YOUR SEATS