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“ON THE ROAD: Marketing Navigation in a World of Perpetual Change.”

Part One: Departure

Wednesday, March 6, 2019 at Hearst Tower, 300 West 57th Street

Event Speaker

Jesse Horwitz

Co-CEO & Co-Founder, Hubble

Jesse Horwitz

Jesse Horwitz is co-Founder and co-CEO at Hubble, one of America’s fastest growing direct-to-consumer e-commerce companies. Horwitz and co-founder Ben Cogan earned spots on Forbes’ “30 Under 30” list in 2016, and over the past year Hubble has extended its footprint around the world. Prior to starting Hubble, Horwitz spent several years at the investment team for Columbia University’s endowment, focusing on private equity, venture capital, hedge funds, and real estate. He began his career with a stint at Bridgewater Associates before leaving to found Gadfly, a systematic trading firm.

Born and raised in New York, Horwitz graduated Phi Beta Kappa and Magna Cum Laude from Columbia with a BA in economics and finance.


Working Agenda

The Direct-to-Consumer Marketer: A Whole New Trip!

DTC brands have dramatically altered the landscape by challenging the conventional wisdom long held dear by clients, agencies and sellers. They think and act differently – and they represent new energy for our marketplace. Hubble – the affordable daily contact lens company – is a poster child for change. And in this interactive discussion, its co-founder will tell us why and how.

Disruption is the New Fuel: Building Teams that Thrive on Change

We’re living in a world where new products, plans and revenue streams are coming at us faster and faster. And we need players who view this as an opportunity. How, and what does this look like? Industry execs share tips on how they source, hire, train and retain the right passengers for this long and winding road ahead.

Ideation on Speed: Accelerating Creativity in Your Organization

As we deal with more complex ad products and highly dependent teams, “Let’s get in a room and brainstorm” can no longer be the answer. How do we speed up the development cycle and deployment of client programs – packaging, storytelling, operationalizing – and how does it change our relationship with marketing, creative services, account management and other vital internal constituencies? This hands-on workshop helps you step on the gas pedal.

Precision Driving: Strategic Sales Behavior – Every Day

In this actionable, provocative presentation, Upstream Group CEO Doug Weaver gives real world examples of the everyday actions and strategies that the greatests sellers of today and tomorrow employ. Because nobody wakes up strategic in the morning: it’s about what you do all day.

We believe that success in our business is not a destination.

It’s an endless journey, a perpetual road trip. Stop building your dream home and start thinking about what you’ll have room for in your car. Those who keep moving, changing and experiencing will define success. And we believe that any good road trip depends on knowing the terrain, packing the right cargo, keeping the right fuel in the tank and choosing your passengers well.

It’s with these beliefs in mind that we are devoting our entire 2019 Seller Forum series to one single theme: “On the Road: Marketing Navigation in a World of Perpetual Change.” Though we’ll work to deliver a great standalone experience at each Forum, we’re thinking in terms of stages in the same uninterrupted journey. Part One: Departure on March 6th… Part Two: Acceleration on June 5th… and Part Three: A New Gear on October 23rd.

Season passes are now available and we encourage you to be sure your team is represented across the entire series.