Part One: Departure
"ON THE ROAD: Marketing Navigation in a world of Perpetual Change."
Wednesday, March 6, 2019 at Hearst Tower, 300 West 57th Street
10:00 – 10:30
Coffee, Registration & Seating
10:30 – 10:40
Opening, Set-up & Ground Rules
10:40 – 10:45
Underwriter Message: PubMatic
10:45 – 11:20
Driving Conditions, 2019: Defining the Road Ahead for Media, Marketing & Tech
There’s no one better to help us prepare for life on the road in 2019 than Terry Kawaja, author of the famous LUMAscape and preeminent investment banker and advisor in our world. In this top-down look at our highly-interdependent world, Terry shares his analysis of the rapid changes at the very core of marketing and media.
With Special Guest Terry Kawaja, Founder & CEO, LUMA
11:20 – 11:55
Disruption is the New Fuel: Building Teams that Thrive on Change
We’re living in a world where new products, plans and revenue streams are coming at us faster and faster. And we need players who view this as an opportunity. How and what does this look like? Industry execs share tips on how they source, hire, train and retain the right passengers for this long and winding road ahead.
Led by Ann Piper, Spotify; Todd Haskell, Hearst; and Jeff Hackett, GroundTruth
11:55 – 12:30
The Direct-to-Consumer Marketer: A Whole New Trip!
DTC brands have dramatically altered the landscape by challenging the conventional wisdom long held dear by clients, agencies and sellers. They think and act differently – and they represent new energy for our marketplace. Hubble – the affordable daily contact lens company – is a poster child for change. And in this interactive discussion, its co-founder will tell us why and how.
With Special Guest Jesse Horwitz, Co-CEO & Co-Founder, Hubble
Interviewed by Karen Schuchardt, NBCUniversal
12:30 – 12:35
Underwriter Message: Facebook Audience Network
12:35 – 1:15
1:15 – 1:20
Underwriter Message: Index Exchange
1:20 – 1:25
Fast & Furious: Speed Reading Our Sales Leadership Poll Results
1:25 – 2:00
The Road Ahead for Your Agency Relationships: A Conversation with the 4A’s Louis Jones
With decades of experience at many of the industry’s most important and groundbreaking media shops, Louis Jones has had a clear view of the rapid evolution and disruption in the world of media. Now as the EVP of the Media and Data Practice for the American Association of Advertising Agencies, Louis has some thoughts on your relationships and strategy as you and your team work with the agencies of today and tomorrow. Don’t miss this intimate, provocative discussion.
With Special Guest Louis Jones, EVP, Media & Data, 4A’s
Interviewed by Doug Weaver, Upstream Group
2:00 – 3:00
Ideation on Speed: Accelerating Creativity in Your Organization
As we deal with more complex ad products and highly dependent teams, “Let’s get in a room and brainstorm” can no longer be the answer. How do we speed up the development cycle and deployment of client programs – packaging, storytelling, operationalizing – and how does it change our relationship with marketing, creative services, account management and other vital internal constituencies? This hands-on workshop helps you step on the gas pedal.
3:00 – 3:05
Underwriter Message: Digital Remedy
3:05 – 3:25
Networking & Refreshment Break
3:25 – 4:00
The New CMO at the Wheel: The DTC Take on Marketing
We’ve seen a generation of Chief Marketing Officers at work over the past two decades, and have watched their decisions, moves and influence very closely. Now emerges the DTC-CMO, with new thinking and new demands. Boll & Branch is inventing the DTC market for bedding and linens, and their approach to marketing is no less inventive.
With Special Guest Nick Karrat, CMO, Boll & Branch
Interviewed by Sarah Iooss, Bustle
4:00 – 4:45
Merging Traffic: MAGNA’s David Cohen on the Changing Shape of Viewing & Media
Over an illustrious career, David Cohen has been a keen observer and an active change agent in the way marketers and agencies have adapted to new consumer behavior and media channels. In this intimate interview and discussion, he’ll share insights into the immediate future and challenge us to accelerate our own models and practices on the publishing and sales side of the industry.
With Special Guest David Cohen, President, North America, MAGNA
Interviewed by Pooja Midha, true[X]
4:45 – 5:00
Closing Thoughts & Forum Concludes
5:30 – 7:30
Seller Forum Networking Reception
Second Floor Lounge | 101 W 57th St.
We’ll close out Seller Forum with a casual yet sophisticated cocktail and networking event from 5:30 – 7:30 pm. Enjoy light fare, perfectly crafted cocktails and great company, because the conversation doesn’t end at 5.
President, North America
Founder & CEO
Co-CEO & Co-Founder
Boll & Branch
EVP, Media & Data
Companies Registered to Attend
We believe that success in our business is not a destination.
It’s an endless journey, a perpetual road trip. Stop building your dream home and start thinking about what you’ll have room for in your car. Those who keep moving, changing and experiencing will define success. And we believe that any good road trip depends on knowing the terrain, packing the right cargo, keeping the right fuel in the tank and choosing your passengers well.
It’s with these beliefs in mind that we are devoting our entire 2019 Seller Forum series to one single theme: “On the Road: Marketing Navigation in a World of Perpetual Change.” Though we’ll work to deliver a great standalone experience at each Forum, we’re thinking in terms of stages in the same uninterrupted journey. Part One: Departure on March 6th… Part Two: Acceleration on June 5th… and Part Three: A New Gear on October 23rd.
Season passes are now available and we encourage you to be sure your team is represented across the entire series.