Reframe, Rethink, Refresh
Past Performance ≠ Future Success
Wednesday, June 7, 2017 at Thomson Reuters, 3 Times Square
June Seller Forum Overview
The world of digital media and marketing changes radically every few months. So why then do we carry forward so many dead ideas and dated practices? Assumptions about how we hire, how we sell and how we execute don’t age like wine…they age like fish!
The June Seller Forum will explore what success looks like in a world where past is merely prologue and “what got you here won’t get you there.” Our speakers, panelists, group discussions and polling data will all be focused on breaking the grip of the past that’s preventing us from adapting to the immediate future. Reframing POVs…rethinking strategies and tactics…and refreshing what it means to lead and manage sales teams.
It’s an ambitious agenda that can only be truly explored in a room filled with your peers. It’s a day you can have only at Seller Forum.
10:30 am – 5:00 pm at Thomson Reuters. Seating is Limited.
Director of the Center
for the Digital Future
USC Annenberg School for Communication
Jeffrey Cole has been at the forefront of international media and communication technology issues the past three decades. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies. Cole founded and directs the World Internet Project, studying long-term effects of computer and Internet technology, in over 35 countries. Regularly presenting trends and insights, Cole acts as a corporate advisor on traditional and digital media strategies on media and telecommunications issues.
EVP, Chief Digital Officer
As Chief Digital Officer, Donnie envisions the future of marketing in a digital world, and brings creative solutions to fruition for Horizon’s clients. With the mindset that digitally-led solutions enable marketers, Donnie forges partnerships with emerging vendors and develops proprietary capabilities to engage the connected consumer of today. Recently, Donnie has been instrumental in groundbreaking projects – orchestrating a neuroscience based study determining emotional engagement with video; hosting the first ever Ad Blocking Summit, addressing the controversial industry phenomenon; building a partnership between analytics company, Blab, and helping launch of Global Media Agency, Canvas. He also serves as a strategic advisor for OBJECTIVE, Nielsen, Cognitive (IBM/The Weather Company), and VMA.
Managing Director, Sector Head Technology Media Telecom
Angie is the Equities Sector Head of TMT in the Securities division of Guggenheim Partners. Prior to Guggenheim, she was a co-founding partner of Evercore Partners’ Institutional Equities, where she led the hiring efforts and build out of Evercore’s TMT institutional business. She also spent nine years at UBS, where she served as a TMT specialist and led a team of generalist salespeople. After UBS, she made a short, one year stop at a Technology focused hedge fund where she ran Marketing / Investor Relations. She received a BA and BS from the University of Kansas and an MBA from The University of Chicago.
Digital Content Next
Jason Kint is CEO of Digital Content Next, the only trade association to exclusively serve the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers. Jason guides DCN’s diverse group of members — established brands such as The New York Times, NBC, Conde Nast and ESPN, and digital natives, such as Vox, Slate and Business Insider — into the future, setting the agenda for discussions on issues ranging from net neutrality to revenue innovation to privacy. Jason serves as Chairman of TrustX, a cooperative digital advertising marketplace designed to address the industry’s trust, transparency and accountability challenges in digital advertising.
Managing Director, Talent@MediaLink
As Managing Director of MediaLink’s Talent@MediaLink, Laurie Rosenfield draws on a career devoted to the media industry to provide clients with creative, results-oriented candidates capable of leading profitable, innovative enterprises. Rosenfield has held positions at several premier executive search firms including Bishop Partners and CT Partners; she also ran the in-house executive search team at Wolters-Kluwer, a leading information technology, and services company. Prior to search, Rosenfield held a variety of management roles at entertainment companies including Tivo, CBS Television Network, Twentieth Century Fox and United Artists Pictures.
Cleary Simpson has three decades of experience in media general management, sales and marketing, business development, partnerships and alliances, brand management, new market identification and product development. Prior to MediaLink, Simpson held senior global roles at Time Warner Inc and Time Inc. where she oversaw circulation, ad sales, and brand development, as well as expanding the franchise through internal development and acquisition and managed relationships with major brands such as Johnson & Johnson, Campbell’s, Wal-Mart, McDonald’s and Cadbury, developing integrated deals across television, print, digital, film and book publishing.
Innovation Expert and
NowVation & futurethink
A creative thinker and competitive triathlete, Elton Hassall has brought his innovation energy to more than 50 countries over the past 16 years. His passionate style has been a favorite of organizations such as Microsoft, Genentech, Fidelity, Kraft Heinz, and Coca-Cola. He is the founder of NowVation, an innovation firm specializing in consumer-centric ideation for new products, services, and brand positioning. He holds a BA in Marketing and Philosophy from the University of St. Thomas in Minnesota, and certifications from the Creative Problem Solving Institute for facilitating, the RIVA Institute for moderating and NeuroColor for personality assessment.
Networking Cocktails, Hors d’oeuvres and Buffet
Following a day of market insights and peer-to-peer discussion, the Seller Forum continues on the evening of Wednesday, June 7th, from 5:30-7:30 pm with a casual yet sophisticated cocktail and networking event at Spyglass Rooftop Bar, 22 stories atop the Archer Hotel.
Spyglass At Archer Hotel | 47 West 38th Street | 22nd floor
You’ll experience breathtaking panoramic views, light fare, perfectly crafted cocktails…and great company – because you deserve it!