About The Drift

Since 2001, Upstream CEO Doug Weaver has written and published The Drift, a provocative and thoughtful weekly blog about sales in the dynamic world of digital and integrated advertising.

Each Wednesday our 5,000+ subscribers receive an email notification that there’s a new post waiting for them at getthedrift.com. At less than 500 words, The Drift takes less than ten minutes to read and is frequently shared by managers with their teams. To anyone who sells media, advertising technology, data or services in the world of online, mobile or CTV advertising, The Drift is both a must read and the starter for many of today’s most vital conversations.