Sales Structure & Compensation

If you're creating or revitalizing an online business based on Internet advertising and marketing, then you know how valuable timely, unbiased advice and counsel can be.

We help companies like yours work through existing opportunities and recognize new ones. For both startups and mature companies, Upstream explores many of the key questions that lead to a functional, profitable, long-term advertising business:

  • What's the real revenue potential of my business?
  • How should I price and structure my offerings?
  • What do I need to know about online advertising management?
  • What best-of-breed research is available to inform my decisions? How should I interpret it?
  • Should I hire my own sales staff, outsource sales, or both?
  • How should I structure my approach to customers? Which are my "early adopters?"
  • What do I need to know about richer forms of online media? Broadband? Wireless?

While we do offer our consulting services at a fixed daily rate, we most often work with the client to "scope" the depth, process and deliverables of the project and arrive at a negotiated project rate. Read more about the background of our team and how they can help your business today. Then call us at 802.985.2500 for a discussion of your needs.