“State of the Art, 2016”
The Reality of Digital Monetization and Sales Strategy
Wednesday, March 2, 2016 | Hearst Tower: 300 West 57th, New York, NY
Overview | Agenda | Speakers | Network Dinner | Participants | Get Invited | Register
Somewhere between the euphoria of reinvention and the dystopia of day-to-day problems like fraud, viewability and ad blocking lies the reality of our business. Deals are getting done, numbers are growing, and good decisions are being made one at a time by sales leaders just like you. The March 2016 Seller Forum will focus on those decisions and more.
We’ll examine the strong relationships that are forming between publishers and marketers; the evolution of the digital sales talent pool; whether and how programmatic and direct sales are really coming together; and the new relationship to be had with agencies in the post-trading desk era.
“State of the Art, 2016” Agenda
Plan to make the March Seller Forum a pillar of your planning for 2016. Because successful strategies aren’t built on hype or despair; they can only thrive on real information.
10:30 am – 5:00 pm at Hearst Tower. Seating is Limited
AVP, Digital Learning – L’Oreal Americas
Jessica Drapiza is an award-winning digital professional with deep experience connecting business objectives with innovative, multiplatform, and content initiatives. A creative problem solver and strategic thinker, she is currently responsible for digital upskilling of the L’Oreal Americas workforce.
Prior to L’Oreal, Jessica spent time as a digital strategy lead at best-in-class firms such as PHD, AKQA, and MediaVest putting in a combined tenure of 9 years in the large digital agency environment. She led multiple highly successful consumer-centered initiatives for clients such as Starbucks, HBO, Chase, Walmart, NBC, and MTV.
Jessica holds a Bachelor of Arts degree in Sociology from Hamilton College in Clinton, NY. She resides in Bergen County with her husband and children.
Vice President – Media & Acquisition, Squarespace
Chris brings over 15 years of marketing expertise and leadership to Squarespace. He is leading the Media and Acquisition Team to implement a strategic media plan optimizing the company’s marketing efforts while expanding its acquisition channels, content strategy and customers.
Prior to Squarespace, Chris was the Global Director of Paid Media at Edelman and EVP, General Manager for VivaKi’s Audience On Demand™ (AOD). He also led the media team for American Express at Digitas. Chris got his start in software startups in Texas and Boston after studying Philosophy and Comparative Religion at Harvard in the 90s.
Chairman and Chief Innovation Officer – eMarketer
Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.
As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.
Geoff is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vilpin Mayar, has earned critical praise from industry leaders.
Head of Technology, Media & Telecommunication Practice, NA – Spencer Stuart’s Technology
Greg Sedlock leads Spencer Stuart’s Technology, Media & Telecommunications Practice in North America. He specializes in the media industry, with a particular focus in digital and consumer Internet CEO and general manager searches for established media and technology companies as well as growth-stage companies.
Prior to joining Spencer Stuart, Greg worked in the interactive marketing industry. He held account management and business development positions at Modem Media and Organic in San Francisco. During that time, his clients included Sony Computer Entertainment America and AOL. Greg began his career as a journalist at ABC News in New York. Greg is a graduate of Bucknell University.
Principal of the Kilgore Media Group
Randy Kilgore has run sales organizations for 20 years and most recently started a consulting/advisory business. The Kilgore Media Group works with large and small, legacy and digital pure play companies to drive accelerated revenue growth.
Previously Randy was recruited to be the President of National Sales at Gannett where he was responsible for national revenue across the company’s 93 publishing companies, 43 broadcast properties digital platforms, and USA Today.
Prior to Gannett, Randy was the CRO for Tremor Video. Having joined as an early employee, Randy built the business infrastructure and revenue operations team over his 8-year tenure. In 2013, Tremor Video had a successful IPO.
Randy joined Tremor after 16 years at Dow Jones where he was EVP, Sales and Marketing for WSJ.com. He took over as WSJ.com’s Advertising Director in 1997 and led the team to exponential growth and spearheaded the integration of the revenue operations after the acquisition of MarketWatch.
Randy currently serves on a number of advisory boards for pure play digital media companies and lives in Westchester County, NY.
CEO and Principal –
Matt heads Prohaska Consulting’s efforts to drive clients’ revenue and/or reduce costs. In less than two years, more than 100 clients across the globe have chosen Prohaska Consulting for a variety of digitally-focused services, including strategic guidance, project leadership, training, and supplying operating street teams.
Over the course of his career, Matt has managed six different regional and national sales teams, consulted for more than sixty companies and founded four others. He has contributed to the growth of online advertising since its commercial inception in the early 1990s with executive roles at ad agencies and publishers, most recently as the Programmatic Advertising Director for The New York Times.
Global Head, Publisher Strategy & Business Development – Prohaska Consulting
As Global Head of Publisher Strategy & Business Development, Scott Bender leads Prohaska Consulting’s efforts in helping publishers evolve their digital operations to increase revenue. He also oversees the growth of Prohaska Consulting’s client base. Scott has a wealth of publisher and digital executive experience. At Bazaarvoice Media, as SVP, Global Media Sales, he oversaw sales and maintained relationships with demand side clients. Before joining Prohaska Consulting, he was EVP, General Manager, at Glassnetic, where he headed the company’s work in facilitating marketers’ ability to engage with relevant digital vendors.
Companies Already Registered for the Forum:
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Networking Dinner: 5:30 pm – 8:30 pm
End your great day at our popular Forum Networking Dinner, from 5:30 – 8:30 pm, which we’ll be hosting just a couple of blocks from the Hearst Building at Robert. Located atop The Museum of Arts and Design at Columbus Circle, Robert offers a breathtaking view of Central Park and Broadway.
Robert, 2 Columbus Circle, New York, NY