A Fresh Look at Talent, Partnerships, Tech & Customers
February 9th, 2017 | Hearst Tower: 57th Street @ 8th Avenue, NYC
February Seller Forum Overview
Relationships are, and will forever be, a vitally important driver of success in digital sales. But today it seems that many of our relationships may be in desperate need of reinvention. An escalating platform and distribution arms race means your competitor may also be your critical distribution partner. An insatiable marketer appetite for custom and content-driven brand experiences exposes the need for new models of collaboration inside your own organization. Even the connections to our own employees – present and future – require a second look.
“Relationship 2.0” Agenda
10:30 am – 5:00 pm at Hearst Tower. Seating is Limited.
VP, Global Head of Media, GlaxoSmithKline
Scott Grenz is VP, Global Head of Media for GlaxoSmithKline, a global pharmaceutical and consumer healthcare company. Scott and his team drive media investment and deliver brand communication plans to achieve measurable business results in every market GSK advertises in. Scott’s team delivers impactful innovation leveraging strategic relationships with key media partners as well as ensuring a best-in-class media agency model.
Among Scott’s passion points are driving digital investment and capability within GSK, leveraging data for outcomes-based media planning and transparency between advertisers, media agencies and media sellers.
Founding Partner, Pursuit Advisory
Bill has 29+ years of related experience. Prior to founding Pursuit, Bill was with RBC where he started the Global Communications, Media and Entertainment Group, seeing nearly 40 completed deals over a three year span.
Prior to RBC, Bill was Chairman of Media Investments at Diamond Castle Holdings and a Managing Director at UBS. Bill also previously ran Global Media research at Credit Suisse, where he was ranked the #1 media analyst in the world. Bill began his career with Paine Webber / Kidder Peabody as a research analyst.
Bill earned a BA in History from Old Dominion University.
Founding Partner, Pursuit Advisory
Jason has 16+ years of related experience. Prior to founding Pursuit, Jason was an investment banker with RBC’s Communications, Media and Entertainment Group where he focused on the digital media and filmed entertainment sectors.
Prior to RBC, Jason was an investment banker with UBS’ Global Media Group. Jason began his career in venture capital, working for the venture capital affiliate of Gartner.
Jason attended New College of Florida and The University of Virginia for his undergraduate and MBA studies, respectively.
As President at Starcom USA, Rob oversees client business in addition to leading the Starcom Leadership Council. Throughout his 25+ years at Starcom, Rob Davis is truly one of the agency’s most exemplary leaders. He started his career at Leo Burnett Media and quickly gained experience across every category. From his time working with brands like Miller, McDonald’s and Harley-Davidson to overseeing LEGO, Allstate and the global Kellogg’s business to his new role with Novartis, Rob can always be counted upon to deliver great results.
VP, Global Marketing Innovation GE Digital
Katrina leads brand and digital marketing for the new business unit. Her team drives innovative storytelling to generate commercial impact for GE Digital across visual and digital mediums. Previously she was Director of Global Content & Programming for GE Corporate, where she spearheaded new programs at the intersection of technology and brand, including GE’s work on Instagram, YouTube and across virtual reality platforms.
Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Katrina began her career in public relations, working on Independent Film Channel’s first social media campaigns.
She was named to Adweek’s Most Influential Women in Marketing and Media in 2016 and Young Influentials and Creative 100 in 2015, Forbes’ 30 Under 30 in Marketing & Advertising in 2014, and AdAge’s Creativity 50 in 2012.
Networking Cocktails, Hors d’oeuvres and Buffet
End your great day at our popular Forum Networking Dinner, from 5:30 – 7:30 pm, which we’ll be hosting just a couple of blocks from the Hearst Tower at Robert.
Robert celebrates design and beauty in its decor and culinary delights.
Watch the sun set and celebrate the beauty of the city at this modern classic.
Robert, Two Columbus Circle, 9th Floor Atop the Museum of Arts & Design
Don’t miss the opportunity to form new friendships and business relationships, or to just catch up with old friends. You’ll enjoy great food and cocktails and imaginative entertainment.
Companies Already Registered for the February 2017 Forum: