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Recent Posts: The Drift from Upstream
Time. Finding it, managing it, understanding where it goes. Our business may not necessarily be more intense or frenetic than many others, but it can seem that way.
The answer to too much advertising isn’t just better advertising. It’s not time to fix advertising; it’s time to reinvent.
Would the ANA have even considered the drastic and destructive release of the K2 Transparency report if advertisers hadn’t already pretty much given up on the media agency? The agency problem isn’t the report: it’s relevance.
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