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Recent Posts: The Drift from Upstream
The Scarecrow Objection is a parachute that allows a disinterested or non-qualified buyer to eject from the conversation. We hear — and react to — too many of them every day.
My argument in favor of content marketing isn’t just that it’s economically necessary: it’s that it’s not at all a new thing.
Relatively speaking, in the digital marketing and advertising world, we are all lottery winners. Here’s a way to say thank you. Please read.
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