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Recent Posts: The Drift from Upstream
A lot of us spend a lot of time and effort “getting to the client.” But when we do, we don’t end up “getting to the client.”
I’m suggesting that we’d all be better off if we calmed down some and asked ourselves a few purposeful — almost existential — questions about how we create value for marketers and what they might really pay us for
Maybe it’s not actually one endless internal meeting that’s consuming your entire business day, draining your company’s resources and crushing the spirits of those around you. But it can sure feel that way.
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