VP, Digital Ad Sales Strategy
Turner Ad Sales
Nick Johnson is senior vice president of digital ad sales strategy for Turner Ad Sales. In this position, he leads digital sales strategy and business growth across the company’s portfolio of news, kids and entertainment brands. Based in New York, Johnson reports to Katrina Cukaj, executive vice president of portfolio sales and client partnerships for Turner Ad Sales.
Johnson returned to Turner in February of 2016 to take on this newly-created role and help evolve the company’s digital sales strategy to ensure success and innovation across all platforms and screens. He is responsible for identifying, developing and executing Turner’s digital sales strategy portfolio-wide and collaborating directly with cross-divisional sales leaders to determine key opportunities for digital sales growth. Johnson also heads the planning and development of a long-term strategy to drive digital revenue for Turner.
A digital sales veteran with over twenty years of industry experience, Johnson was most recently the senior vice president of digital media sales for NBCUniversal Sports. Within that capacity, he led the integrated digital sports team in a cross-platform sales approach that focused on live streaming, integrated and native sponsorships, as well as social distribution. He also served as the strategic lead on partnerships and content innovation for incremental revenue growth within the division. Johnson was previously the senior vice president of digital media sales, where he oversaw strategy, sales and sales marketing for the NBCUniversal TV and Cable digital portfolio.
Before joining NBCUniversal in 2007, Nick managed national sales at Reuters and Lycos, and was the chief revenue officer for Revenue Science, a pioneer in behavioral targeting. Johnson first started his sales career at Turner, where he was part of the original team that launched the sales strategy for CNNSI.
Johnson received his bachelor’s degree from Gettysburg College. He has served on the board and council for several instrumental industry organizations, including Digital Ascendant and Interactive Advertising Bureau (IAB) Video. Johnson is also a board member of Junior Achievement of New York and the vice chairman of the Communication and Marketing Advisor Council at Gettysburg College.
Turner Ad Sales monetizes the company’s portfolio of leading entertainment, kids, news and sports properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, Great Big Story, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports’ high-profile coverage of the NBA, MLB, NCAA, PGA and the newly-formed ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.