Our Team

Doug Weaver

Founder and CEO

Over the past 17 years Doug Weaver has worked with over 600 leading companies including Facebook, ESPN, Yahoo!, Apple, Twitter, Fox Sports, Acxiom, USA TODAY, CBS Digital Media, YuMe, The Wall Street Journal, NBC Universal, MediaMath and The New York Times. For these and many other clients, he’s trained thousands of Internet media and technology sellers through both public and private workshops focusing on sales strategy and digital landscape perspective.
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Tamara Clarke

Opportunity Manager

Tamara assists in the sales coordination, planning and sponsorship of Seller Forum, Upstream’s tri-yearly event in New York City, tailored for digital sales leaders and named one of the industry’s top ten conferences for digital marketing professionals.

With a solid foundation in customer service, she manages new and existing opportunities and relationships with clients.
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Liza McCabe

Operations Manager

Liza facilitates the day-to-day business operations of Upstream, while providing logistical support for training workshops and the planning and execution of the tri-yearly Seller Forum events in New York City.

With a background in marketing and advertising, with an emphasis on design and communication, she assists in marketing efforts, such as social media management and email distribution.
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