• We believe that media and technology sales are the economic drivers of the digital innovation we all enjoy.

    Upstream Group Sales Workshop

  • We also know that sales can be a challenging and solitary job.

    Upstream Seller Forum, New York

  • We empower sales leaders and their teams with the clarity, perspective, knowledge and motivation to grow both personally and professionally.

    Upstream Seller Forum, New York

  • There's no magic, just empathy and hard work. We begin and end with intimate, honest conversations about what's happening in the field.

    Upstream Group Sales Workshop

  • In everything we do we aim to make every seller who engages with us feel more confident and connected.

    Upstream Group Sales Workshop

"Connecting with one person at a time simultaneously in a room of 65 people isn't easy. Thank you for bringing individuals' growth in a group atmosphere to a team that is now even more strongly bonded than ever before."
Fashion and Style Website
"Your workshop was incredibly inspiring and the entire room was captivated with new learnings and approach to ignite our conversations with brand partners."
Fashion and Style Website
“Your presentation was a huge boost for me.  Next week … I will not be talking click-through rates,  but rather speaking with a POV that brings to life the customer’s “broken windows.”
Digital B2B Network Seller
“As an aspiring seller, I found your story and experience a strong motivator in my transition.  You definitely connected with the audience and taught lessons I believe are hard to come by.”
Digital Fashion Site Rep
“Thank you so much for giving me the opportunity to learn from Doug. It was a great day! I learned A LOT and am now energized to hit the streets (or the mountain) with a new perspective and passion for our work. Thanks for investing in us, your sales team.”
Vertical Ad Network Rep
“I have been in many training days over my career, but yours was the first that combined an excellent foundation of new information with actionable sales training - thank you!”
Cross Channel Media Seller
"The training resonated significantly with the participating AMs and they are excited to put it into play. Doug thanks so much for your commitment to this curriculum. It's a game changer and will have a big impact on our organization."
Major Portal
"I appreciate the value you deliver always, and look forward to continued association with you and your organization for years to come."
Enhanced Digital Solutions Provider
"Wanted to let you know that our digital training with Doug yesterday was wonderful -- he's was so great and brought an incredible strategy and new perspective to the table."
Multimedia Women's Lifestyle Publisher
"While I suspect this is a common response to your training, I feel the strong need to tell you what a truly valuable experience I had. Your approach is so clear and logical, but at the same time novel. I agreed with everything you said; and personally, I always tried to sell from this place of smart, thoughtful strategy and confidence. You provided tools that will help to hone this process even further. Thank you for that."
Digital Lifestyle Publisher
"Thank you so much for giving me the opportunity to learn from Doug. It was a great day! I learned A LOT and am now energized to hit the streets (or the mountain) with a new perspective and passion for our work. Thanks for investing in us, your sales team.  I've already chosen the 10 target accounts for my territory and you can bet they are all getting a 'Selfless Insight' today."
Vertical Advertising Network
"I want you to know that everybody thoroughly enjoyed your presentation and took away truly valuable information.  The idea of transcending our competition is so smart. I think often times we are stagnant in our approach which ultimately leads us nowhere."
Sports Media Company
"I just want to reiterate how fantastic yesterday was. It gave me the techniques I've been looking for to work with our clients, better words to use in directing the troops, and further resolve on who and what we need on our sales team. Thanks again!"
Business-to-Business Event and Media Company
"I have been in many training days over my career, but yours was the first that combined an excellent foundation of new information with actionable sales training - thank you!"
Cross-Channel Media Company
"Thanks again for a great session last Thursday. On my 9 am call with my team this morning, each shared their specific commitments and what accounts will take priority this week.  Additionally, they shared which agencies they are targeting to learn more about how they differentiate themselves as a business. Thanks again for helping me grow as a leader in this business."
Video Network
"Wanted to send you a note and say thanks. Your presentation was a huge boost for me. Next week - I have more senior management meetings in one week than I have had in years. And I will not be talking click-through rates,  but rather speaking with a POV that brings to life the customer's broken windows."
Digital Business-to-Business Network
"Simply put; you knocked it out of the ball park.  Not only was our team talking about how valuable your session was, but the news leaked out to other reps in the company! I was stopped no less than 5 times by other people from the company telling me they heard great things about your work."
Technology-Driven Ad Network
"You did a great job as always and really set the sales team up great for the following day's conference as the participation carried over right into the next day."
Web and Mobile Application and Media Company
"I just wanted to send a quick note to say Thank you for delivering such an outstanding sales training day. The team is definitely excited & the feedback already has been positive. I look forward to sharing with you how this approach transforms our ad sales business & reputation in the marketplace."
Women's Lifestyle Multi-Media Company
"I wanted to send a note to let you know how motivating your presentation was at our sales conference. You always deliver amazing insights into this ever changing media industry and I left there feeling more intelligent with an idea of the type of seller I am, but also, how I can be better."
Weather Focused Media Company
"I wanted to send a note to thank you for the successful workshop on Thursday afternoon. I wasn't sure what the experience would be like over video conference (but) the team thought the session went really well, and felt very positive about immediate changes they can implement into their Sales process."
"Today was a night and day difference from other sales trainings we've conducted...I saw our most seasoned team members taking notes...The team will be putting this into practice now!"
Social Marketing and Media Company
“Outstanding job today Doug. You could feel the clouds parting! Thanks for making it (the workshop content) so  relevant.”
Major Content Site
"I just want to thank you for your training yesterday. You're very insightful and I look forward to growing as a sales professional through the knowledge and strategies learned."
Specialty Content Web Publisher
"Thank you, Doug, much appreciated--great day, much to do."
Digital Ad Technology Provider
"The team has fully embraced the approach and they feel energized, just exactly what they needed. The first roadblock in their way is, of course, time. I've explained to them that the only way to free up more of their time is to stop spending so much time (or any time, for that matter) on small, often high maintenance accounts. I'll be sure to keep you posted on our progress in securing larger, more strategic commitments from key partners."
CRM and Affiliate Marketing Solutions Provider
"Excellent presentation last week at our Sales Conference. Thank you. I don't want to waste any time with the focus shift toward this effective approach. This especially resonates because my role is really all developmental business direct with mid-market size advertisers."
Hyper Local Advertising Network
"Thank you for being so accessible and providing your insights (following the engagement.) The team continues to implement the tactics and strategy we learned from our time together in Florida. Look for more to come in the future."
Major Sports Media Group 
"Perhaps you've heard from others over the past few weeks, the feedback from the training has been overwhelmingly positive. Our managers now are working w/ reps on all the follow ups including creating a social scorecard for our focus accounts and drafting our Commercial Teaching Statements in advance of our big meetings.  We'll keep you informed as success stories start to surface."
Social Marketing and Media Team
"Quick word from me on your day with us: Fantastic! Feedback universally from everyone was so positive. You certainly gave us a lot to think about and I, in particular, appreciate the perspective you shared with many members of (our organization) who do not experience and live the daily display sales world we know so very well."
Digital Technology Media Company
"I found the information you presented to be extremely helpful in understanding the foundation, mechanics and vernacular of the digital landscape. It was extremely helpful for someone like yourself, who understands the linear landscape, to explain the differences between both. This certainly has equipped me with enough knowledge to both recognize and understand the key players and processes while also providing the resources for me to expand on these insights even further."
Major Cable Media Provider
“Thanks for a great day. The buzz in the office is real, and now we have to make sure the floors are sanded and the fences are painted!”
National Magazine and Website 
"I wanted to let you know that one of our reps secured a $450k, 3 month deal (beating out several other) sites! It was an exclusive. I had her present the details of the sale at our sales meeting. At the end, she leaned over to me and said the reason she got the sale was because of the Doug Weaver training! She said that the learnings from the training were responsible for her getting in the door and making the sale! That's some ROI from that training!"
Health Content Site
"I want to thank you for being so prepared and conducting a really useful workshop. I found it to be a day well-spent with a lot of actionable takeaways. My team thought it was energizing, especially in terms of re-thinking how we work with agencies and clients more effectively. I also thought it was a good forum for open discussion among the sales team about some of the challenges that we face organizationally."
Major Cable Network
"Thank you so much for a really excellent day. The team was really engaged and very impressed with the quality of material you presented. It was also great for me as a refresher on the fundamentals of sales approach and thought process. I met with the sales directors the next morning and we discussed numerous tactics to reinforce what we learned in your session. I'm sure it will help our close rates!"
Conversational Marketing Provider
"Thank you again for creating and leading yesterday's workshop. The feedback has been overwhelmingly positive. The message was powerful and I think really will help transform our sales force.  I look forward to working with you and Upstream again in the future."
Major Telecom Company
"Long overdue thank you fabulous training session. Our visibility and number of meetings with drivers/translators has increased significantly and we're having much more fun (and generating more revenue opportunity) having more strategic discussions about building value. Thanks again."
Health-Oriented Advertising Network
"Had nothing but positive feedback on your session from our team. Thanks again."
Major Advertising Network
"Well done today. At dinner everyone was talking about how great today was: Relevant and enlightening were the common themes. Appreciate the dedication and focus to make it effective. (Our CEO) was impressed."
Video Technology Enabler
"It was great having you with us. Really great! I can see the fruits of your labors already."
National Magazine and Integrated Publisher
"(Our)Director of Sales Finance went as far as to call the session a game changer to (our) CFO."
Metropolitan Newspaper
"I've been thinking a ton about your training session lately, and how much I thoroughly enjoy everything. I've started to incorporate a lot of what you preached into recent presentations, strategies and meetings. Thank you again for an excellent session."
Regional Sports Broadcaster
"Yesterday was off the charts!!! I have no idea how you improve."
Automotive Site
"We really gained a ton of value from the day. Key is for us now to turn this into real follow up and hold people accountable. You shared a lot of magic, and I can sense some more aggressive behaviors coming out of the day."
Mobile Advertising Company
"Doug - as you can imagine, I've sat through quite a few of these sessions over the years. This was as good as it gets.You mentioned last week that your goal was to "change a life. Well, I think you just might have changed a company!"
Business-to-Business Aggregator
"Overall, the presentation generated a lot of good dialogue among the sales team. Doug was good at picking up on concepts and our lingo and applying them throughout the meeting. Doug was great at keeping the conversation open for all to engage. He did his homework, which was nice."
Data/Technology Provider
"I have seen proof already that (my sellers) are starting to adjust their approach on some pieces of business…I (now) see a POV and some URGENCY. --- which is awesome."
Automotive Content Publisher & Aggregator


The industry’s only peer-to-peer networking and content event exclusively for digital sales leaders.

2016 Seller Forums

NEW: Single Day Format

March 3rd: Hearst Tower   |   June 7th: Reuters Building   |   September 14th: Hearst Tower

 The Seller Forum is for EVPs, SVPs, CROs and Vice Presidents who have national, North American or global responsibilities. During this one-day discussion program participants can compare notes with their peers on the key issues they face in running their businesses. Each Seller Forum consists of a networking dinner on the evening prior to the all day forum. Each forum is extremely interactive and allows you to develop a strong point-of-view on the key issues impacting our industry.